Compared to August, the months of September, October, and November have had:
"Worse" < -5%
- September 5/13
- October 6/13
- November 7/13
- Total 18/39 (46%)
"About the same" -5%-5%
- September 7/13
- October 2/13
- November 5/13
- Total 14/39 (36%)
"Better" > 5%
- September 1/13
- October 5/13
- November 1/13
- Total 7/39 (18%)
In other words only 18% of the fall months in the past 13 years have been "better" than the previous August's numbers. 46% are "worse", and 36% are "about the same".
If you're looking for a sales trend to lead to increased sales in the fall, using August's sales as a gauge, it's not looking so good. Further, though I didn't display the numbers, if you are predicting at least one month in September through November with sales at least 5% better than August, you would be right 5/13 times.
We can look at average monthly sales change of September through November from August to see how persistent fall sales are:
Only 3 of the last 13 years saw average monthly September through November sales increase over August by at least 5%.
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