"As a landlord you must never be complacent about increasing your rents. Unfortunately I see this a lot. There are several misconceptions about having lower rents that are just plain wrong, in my opinion.People will stay longer – They might but is it really worth $200 per month to you? For a long time?It’ll rent faster – It might, but is it worth $200 per month to you?I’ll get better tenants – If you think that less education, less income and more dysfunction makes for better tenants, good luck!You owe it to yourself to rent 100% of your space at the highest price possible."
It does raise an interesting point about renting out units, namely are all tenants created equal? Imagine a scenario where you have two identical suites, one tenanted to a high-quality tenant who pays rent on time and requires close to no "management". The other is tenanted to a marginal-quality tenant who misses payments, causes undue wear-and-tear to the property, and is overly-demanding about repairs. Should tenant #1 be charged the same rent as tenant #2?
The answer, surprisingly, isn't so obvious. If we put on our quant hat and compare the two suites as we would, say, a bond, it should be immediately obvious that suite #1 should have a lower yield than suite #2 because the risks are different. That is, an investor will accept a lower yield on an asset with lower risk.
Yet this is often not the case, on the surface, with professionally-managed properties (well, properties in normally-functioning markets anyways...). Rent increases are pretty much de facto regardless of the tenant. If a good-quality tenant doesn't like it, he leaves and the property manager sifts through the drawer full of applications and picks the best tenant possible. In Vancouver, professionally-managed properties have extremely low vacancy rates, in the order of 2-3% and have been as low as 0.8% (which is basically choc-a-bloc).
Yet... for "amateur" landlords (landlords who act as both the investor and manager on a small number of properties) it is indeed the case that better-quality tenants will generally receive a discount compared to market rates. Put yourself in such a landlord's shoes -- you accept a tenant who smells reasonable and has a pleasant demeanor at market rate. Over time your shrewd choice pays off and he fixes his own appliances and pays the rent on time. After a year's tenure you now have a choice: raise his rent at inflation and risk him moving, or offer him a discount. It turns out many landlords will offer this tenant a discount by not raising rents, at least for a time, as an incentive for him to extend his tenure: they are effectively accepting lower yield for lower risk.
The question is, why would a professional manager refuse to "pass on" the lower-risk savings to a high-quality tenant? There are a few possible reasons for this. First the manager is often paid as a percentage of the gross rent so there is an incentive to raise rents. In addition it may look to a numbers-focused investor like a manager "isn't doing his job" if he doesn't raise rents every month. Second the manager receives a fixed rate for performing services but has limited ability to expand his properties under management quickly; if a tenant is high-quality he gets more free time but he doesn't want free time like an amateur landlord may want -- he wants more money.
Now in not-so-functional markets the professional landlord equation changes, namely when there just aren't enough "high quality" tenants from which to assemble a manageable tenant mix. In this situation there is a cap on how much time a property manager can spend on lower-quality tenants and this must be traded-off against the incentives to raise rents. We then hear of discounts from professionally-managed properties, in the form of lower starting rents or lower rent rises, and slightly increased vacancy rates on the older rental apartments where landlords would rather hold units vacant than take the risk of a substandard tenant.
In the long-run the differences in incentives between various rental property management techniques is an indication of to where higher-quality tenants will migrate; over time we should expect that an increasing pool of "amateur" landlords will accept more and more of the share of high-quality tenants who know rents will likely be lower with amateurs than with the pro shops. If you're a "high quality" tenant, you may start finding deeper and deeper discounts, especially if properties for sale stop flying off the shelves and owners decide to hunker down and rent them out instead.